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How to choose the size?

October 15, 2025 / 19:33

How to choose a size?

When choosing a size, we recommend using your foot length as a guide. Why? Because choosing a size based on the insole of other manufacturers or other shoes, as retailers (not shoe manufacturers) often do, is incorrect. Each pair is made on its own last, and therefore differs in the curve, the bundle section (this is the circumference of the foot, in other words), etc.

Our size chart

We have the same size range for sizes 3 and 4
size 35 - 23-23.5 cm by foot length
size 36 - 24 cm by foot length
size 37 - 24.5 cm by foot length
size 38 - 25-25.5 cm by foot length
size 39 - 26 cm by foot length
size 40 - 26.5 cm by foot length
size 41 - 27 cm by foot length

If you bought Pleaser, for example, size 38, then you need our size 37, as practice shows, but it is better to focus on the length of the foot. It's the same story with everyday shoes: our models are usually one size smaller than regular shoes.

How to measure foot length?

To measure foot length, place your foot on a piece of paper and trace the footprint with a pencil. It's important not to let your heel drop or roll onto your toes, keeping your foot relaxed yet confident. Hold the pencil or pen strictly perpendicular to the paper, not allowing it to "roll" under your foot. Did you do it? Well done! Now measure the footprint with a tape measure or ruler—from the big toe to the middle of the heel. This will be your foot length.

Caution! Holding a ruler or tape measure to your foot is useless—this isn't taking measurements, and we don't provide advice based on photos like these.

What about circumference?

Foot circumference (the crotch portion) usually doesn't play a role in choosing shoe sizes. Our shoes are narrower in the upper than other manufacturers, as they are designed for narrow Russian feet, while foreign brands, on the contrary, run larger.

As for sandals, our uppers are made (and we recommend doing the same for repairs) one size smaller, meaning if the straps are a 38, the upper fits a 37. As you know, leather stretches over time, so this technique prevents the foot from dangling and keeps the foot securely in place for as long as possible.


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