How to choose shoe size
When choosing a size, we recommend using your foot length as a guide. Why? Because choosing a size based on the insole of other manufacturers or other shoes, as retailers (not shoe manufacturers) often do, is incorrect. Each pair is made on its own last, and therefore varies in curvature, the ball of the foot (in other words, the circumference of the foot), and so on.
Our size chart for strips
We have the same size range for sizes 3 and 4.
Size 35 - 23-23.5 cm foot length
Size 36 - 24 cm foot length
Size 37 - 24.5 cm foot length
Size 38 - 25-25.5 cm foot length
Size 39 - 26 cm foot length
Size 40 - 26.5 cm foot length
Size 41 - 27 cm foot length
If you bought a Pleaser, for example, in size 38, then you need a 37 from us, as practice shows, but it's better to base the size on your foot length. The same applies to everyday shoes: our models are usually one size larger than regular shoes.
How to measure foot length?
To measure foot length, place your foot on a piece of paper and trace the outline with a pencil. It's important not to let your heel drop or roll onto your toes; keep your foot relaxed yet confident. Hold the pencil or pen strictly perpendicular to the paper, not allowing it to tuck under your foot. Got it? Well done! Now use a tape measure or ruler to measure the length of your foot—from your big toe to the middle of your heel. This will be your foot length.
Caution! Applying a ruler or tape measure to your foot is useless—it's not taking measurements, and we don't offer advice based on photos like these.
What about circumference?
Foot circumference (the crotch portion) usually doesn't play a role when choosing shoe sizes. Our shoes are narrower in the upper circumference than other manufacturers, as they're designed for narrow Russian feet, while foreign brands, on the contrary, tend to run larger in circumference.
As for sandals, our uppers are made (and we recommend doing the same for repairs) one size smaller, meaning if the straps are a 38, the uppers are a 37. As you know, leather stretches over time, so this maneuver prevents the foot from dangling and keeps the foot securely in place for as long as possible.
